As 2015 comes to an end, the trends in business prove that technology-driven strategies is what will bring companies closer to both their current and prospective clients by not only enhancing their communication methods, but also developing profitable interaction models.
According to a study carried out by the market research and advisory firm Gartner, the technology developments that will have a significant impact on the next years are related to digital environments in which the vast majority of companies are already involved. For instance:
Devices variety:the interconnection of multiple devices to a single network is what boosts interaction and makes possible for communication to take place from anywhere in the world.
Internet of Things (IoT): in house technology departments must appoint a party who is in charge of managing connectivity and assessing all the possibilities for integrating physical models to computer-based systems.
Automated operators: the capability of equipment and software to function with little or no direct human control is being enhanced on a constant basis, ranging from intelligent vehicles to virtual help desks and other self-service applications.
User experience: today’s customer service focuses not only on providing assistance and solving problems, but also on meeting expectations. Companies must aim to deliver a multi-channel experience to their customers with the aid of ITs.
The business strategies of the future must be developed in conjunction with digital scenarios, since technology plays a major role when it comes to competitiveness and modernity.
Another study conducted by the professional services firm Deloitte indicates that 2016 will bring new technology trends worth paying attention to, such as:
Chief Information Officers (CIOs): the main task of these executives is to control and design IT strategies that support enterprise goals; they must be capable of leading key projects on technological infrastructure and making sure that their teams are always knowledgeable about the latest breakthroughs.
Application programming interfaces (APIs): tools that are no longer a software service; they have become a product that can leverage the productivity levels of brands and attract business opportunities by making it easier for target audiences to exchange and access information.
Digital operating environments: services virtualization, cloud storage, and computer interfaces have all proved to be suitable when it comes to cutting costs, improving the efficiency of processes and bringing in-house departments together in a single digital environment.
The aforementioned are just some of the many technologies whose popularity will increase in the next year. Which of them are advantageous to your company?